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Facebook: the new sales frontier

Alexandra Cain

May 19, 2011

Forget website sales – a new class of business is instead focusing on Facebook to build and market products and services.

This approach has become increasingly popular since Facebook added shopping cart functionality to its site, allowing businesses to transact through the popular social networking forum

Sourced & Published by Henry Sapiecha


Facebook declares

US lawsuit a fraud

May 28, 2011
Facebook CEO Mark Zuckerberg . . . the company says Paul Ceglia's claim of ownership is a "fraud".Facebook CEO Mark Zuckerberg … the company says Paul Ceglia’s claim of ownership is a “fraud”. Photo: AP

BUFFALO, New York: Lawyers for Facebook are calling a man’s federal lawsuit claiming part ownership of the company ”a fraud & an affront on the court”.

In their latest legal response, the lawyers for Facebook have accused Paul Ceglia of doctoring a 2003 contract that he says proves he bought into the Facebook founder Mark Zuckerberg’s idea for the site when Mr Zuckerberg was still at university.

Mr Ceglia ”has now come out of the woodwork seeking billions in damages,” the response filed in the US District Court in Buffalo said.

Mr Ceglia’s lawsuit relies on a two-page ”work for hire” contract.

Mr Ceglia says he and Mr Zuckerberg signed the contract after Mr Zuckerberg responded to his help-wanted ad for work on a street-mapping database he was creating.

According to the lawsuit, Mr Ceglia paid Mr Zuckerberg $US1000 to develop software for the street-mapping project and gave him another $US1000 after Mr Zuckerberg told him about his Facebook idea, with the condition Mr Ceglia would get half if it took off.

The company said the document was a fake. ”To be clear, Zuckerberg did not sign the purported agreement … which is a ‘cut-and-paste’ job fraudulently & self servingly manufactured by the plaintiff for this lawsuit,” the filing said.

Associated Press

Sourced & published by Henry Sapiecha

Brocial Network back online

Mex Cooper

May 20, 2011

The creator of a sexist Facebook group that spread raunchy images of women without their knowledge has allegedly resurfaced and appears to be selling a line of T-shirts.

The original group’s site, “The Brocial Network”, was removed by Facebook because it violated the use of real names after it is believed to have been set up using fake identities.

The group came under fire for spreading photos of scantily clad women copied from the Facebook photo albums of friends and family.

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At least some of the women had no idea their photos were being circulated and felt violated by the group’s actions.

A person, who has dubbed himself “King Brocial”, has quickly established a new Facebook page and claims to be the leader of the original group.

More than 500 people are listed as liking the new site.

A negative comment posted from a woman on the new site’s wall vanished within minutes this afternoon, leaving only male comments mostly praising a return of the “king”.

The “king” requests the men contact him via email and to buy a $5 wristband with the words “I’m a Bro” on it.

It is not clear what happens once the men email the site’s creator. An email from The Age went unanswered.

To one person who posted: “King, whats the DL? im still unsure of what happened to the original network”.

‘King Brocial’ responds: “It was removed my bro … have no fear though. Email me and your mind will be blown once again.”

T-shirts are also being sold at another Brocial-related Facebook group page for $20.

The original group had attracted 8000 members — including three AFL footballers who claimed they were unwittingly added — before being shut down.

One post on the new site complains that previous members had invited “snitches and feminists”, leading to the site’s demise.

It seems the group’s name has been copied from a short video spoof of the film Social Network called The Brocial Network by a group called Atomic Production.

Sourced & published by Henry Sapiecha

May 7th, 2011 TWITTER none Comments

COOL Climber tweets

from Mt Everest peak

May 7, 2011 – 8:42AM
A climber has sent the first tweet from the summit of Mt Everest.Mountaineer Kenton Cool has sent the first tweet from the summit of Mt Everest. Photo: IMAX

A renowned British climber has taken Twitter to a new high, firing off the first tweet from the peak of world’s tallest mountain.

Kenton Cool used the terse text message to plug a slick new Galaxy S II smartphone made by Samsung, the South Korean consumer electronics giant that backed his ninth ascent to the top of Mount Everest.

“Everest summit no 9! 1st tweet from the top of the world thanks to a weak 3G signal & the awesome Samsung Galaxy S2 handset!” the mountaineer said in a tweet.

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Nepal telecom carrier Ncell installed a mobile signal receiver at the base of Everest late last year, but it had been unclear whether its range extended to the peak.

A blog post at Cool’s website proclaimed his latest climb a success and promised more details as Cool made his way back down.


Facebook gay hate scandal:

ex-soldier charged

06 May, 2011 06:31 AM
Sydney police have charged a former Australian soldier over the creation of a Facebook gay hate page that targeted four members of the Defence Force.The arrest comes less than a month after Fairfax revealed the harassment, which targeted an army major, Paul Morgan, two members of the Sydney-based commando regiment 2RAR and another soldier.

It was also revealed that, despite the Facebook page clearly identifying several dozen serving soldiers, the Defence Force failed to properly investigate and punish serving members allegedly linked to a campaign designed to expose and intimidate homosexual personnel.

Major Morgan, an army psychologist, was also sent a graphic email, which police allege came from the soldier, which stated: ”I will cut your homosexual carcass into 100 pieces to feed you to the marine life in Botany Bay.”

The Facebook page, created by the pseudonym ”Steve Austin”, was created to expose what the author called ”bum bandits getting around the ADF”.

The four serving gay men had their names published on the Facebook page – which has since been taken down – as having made a ”filthy lifestyle decision”.

”This page has been created to inform current and past serving members of the ADF who is ‘biting the pillow’,” it said.

It allegedly had links to extremely violent and pornographic videos on YouTube showing homosexuals being executed superimposed over images of flag-draped coffins of dead Australian troops.

Police from Surry Hills in Sydney charged the 32-year-old with one count of using a carriage service to threaten in relation to the email.

He was also charged with using a carriage service to menace, harass or cause offence, relating to the Facebook page.

The arrest comes amid Canberra’s Australian Defence Force Academy Skype scandal, with two army cadets last week facing court over allegations that one of them had sex with a fellow cadet and broadcast the encounter over Skype to the other cadet. That incident sparked public condemnation of the way the Defence Force handled the fallout ADFA commandant Bruce Kafer was forced to take leave by the Chief of Army, Ken Gillespie, last month and a suite of reviews and inquiries into Defence culture followed.

Facebook sued over social ads

using minors as endorsers

without permission

The Facebook like button... upside down.

May 4, 2011 – 7:37AM

Facebook, the world’s most popular social networking site, is being sued for not getting parents’ permission before displaying that minors “like” the products of its advertisers.

The lawsuit seeks class-action status on behalf of Facebook users in New York state under the age of 18 who had “their names or likenesses used on a Facebook feed or in an advertisement sold by Facebook Inc. without the consent of their parent or guardian”. The suit was filed in federal court in Brooklyn this week.

Facebook began offering “social ads”, which display the names and likenesses of users’ Facebook friends who click on the ads’ “like” button, in November 2007, according to the complaint. The names or likenesses are also displayed to friends when a user RSVPs for an advertised event, according to the complaint. The endorsements also show up on Facebook friends’ home-page feeds.

“Users can prevent their endorsements from being shared with their friends by limiting who can see their posts through their privacy settings,” according to the complaint. “There is, however, no mechanism in place by which a user can prevent their name and likeness from appearing on a Facebook page if they have ‘liked’ it.”

The suit was filed by Justin Nastro, a minor in Brooklyn, through his father, Frank Nastro. Facebook doesn’t seek parents’ permission for the minor users’ endorsements, according to the complaint.

The suit invokes the New York Civil Rights Law, which prevents using a person’s picture for advertising purposes without that person’s permission. The law allows suits for damages. The Nastros’ suit seeks revenue Facebook derived from the unauthorised commercial use of the names and images.

“We have not received the complaint so I’m unable to comment at this time,” Andrew Noyes, a Facebook spokesman, said in an email.


Sourced & published by Henry Sapiecha