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new york women on street shopping image www.socialselect.net

New York women are the least trustworthy on social media, though the girls from Sex and the City may be a special category.

A study of deceitful behaviour on the internet made the surprising finding that women lie almost twice as much as men in social media posts.

The reason women lie is less surprising, if you believe in gender stereotypes: women tell porkies to make other people look good. Men do it to make themselves look good.

The Works Sydney advertising agency working with Dr Suresh Sood, a brand data scientist at the UTS Business School, sought to go deeper than the widely known truth: that without the sweaty palms and facial tics to give them away, everyone lies on the internet, whether about their age, their marital status, their resume or just the all-out envy-making marvellousness of their lives.

businessman with fingers crossed behind back image www.socialselect.net
Men lie the most on Facebook, mainly to make themselves look better.The researchers analysed hundreds of thousands of public posts on Facebook, Twitter, TripAdvisor and Instagram. They used a “deceit algorithm” which scores posts for truthfulness based on tell-tale words and emoticons.
AdvertisementFor example, people are less likely to lie if they use pronouns like “I”, “me” or “we” because “we subconsciously distance ourselves from what we know to be a lie.” On the other hand an emoticon with a winking face or dark glasses might be a mark against credibility.

They then compared the results according to gender, location and nationality. They found that 64 per cent of lies come from women compared with 36 per cent for men. Sydney men are the most deceitful on Facebook while Australian women punch above their weight in posting deceitful reviews on TripAdvisor, “in the quest to maybe get free upgrades or gifts”.
A give-away? The winking face emoticon

A give-away? The winking face emoticon

Women lie the most on Twitter, followed by Facebook and Instagram, while men lie most on Facebook.
By city, in Australia the biggest deceivers on Twitter are

1. Brisbane

2. Adelaide

3. Sydney

4. Perth

5. Melbourne

On social media globally, the least truthful are 

1. New York women

2. Perth women

3. Manchester women

4. Cardiff women

5. Edinburgh Women

6. Brisbane men

6. Adelaide women

6. Los Angeles women

9. Melbourne women

10. Los Angeles men

The research drew a distinction between white lies or “embellishment”, and “true” lies, meaning straight out deceit.

It concluded people tell white lies to gain the approval of their social network, to manage their personal brand, to make a good story an amazing story, and to have their ego stroked publicly. They told out and out lies to get free stuff or privileges from brands, to gain social power, to elevate their importance and to protect themselves. But some people were deceiving themselves, too and were unaware that they were lying, the researchers said.

Dr Sood said the deceit was part of “natural human behaviour”. He said people often put themselves into a “hero” narrative. This demanded that they battled the odds and overcame adversity, even if they were just going to the shops. For example, they might exaggerate their difficulties in opening the packaging of a particular brand, because “they have to make a hero story even bigger than it really was”.

The Works agency said the research was meant to help marketers get over their fear of social media. They said the deceit algorithm was not foolproof in identifying untruth, but claimed it performed “much better” than the average human who can only spot 54 per cent of deceitful content.

A 2009 promotional poll by Twentieth Century Fox Home Entertainment of 2000 Britons found men told twice as many lies as women (six a day compared with three). The most common lie told by both sexes was “Nothing’s wrong, I’m fine”.

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Henry Sapiecha

Stephanie Smith poses for a fashionable post on Instagram. Instagram image www.socialselect.net

Stephanie Smith poses for a fashionable post on Instagram. Photo: Instagram

Stephanie Smith has thousands of followers on Instagram, and it is starting to affect her work.

Steph in a bikini, Steph in her gym gear, Steph at work, Steph driving a $75,000 Range Rover, Steph eating delicious food in a cafe, and Steph just generally living a life of travel, leisure and beauty.

Stephanie Smith has a huge following on Instagram image www.socialselect.net

Brooke Hogan also spends a lot of time on Instagram.

Major brand Adidas features in a Brooke Hogan Instagram photo.Brooke Hogan, Instagram image www.socialselect.net

Like Smith, Hogan crafts every shot and thinks very carefully about what she includes in each photo: her exercise clothes, the food she eats, her outfit on a big night out, and lots of photos of her at work.

This attention to detail is paying off. The careers of both models are thriving, thanks to the popular photo-sharing app.

Let’s rewind briefly to the old days (about two years ago): an advertiser looking for a model rings up an agency and says, “Oh hi, we need a blonde girl who looks good in a green coat”, or something similar, and the agency sends them a bunch of blonde girls to choose from.

Stephanie Smith posts a photo with Tiger Mist co-founder Alana Pallister on Instagram. Instagram image www.socialselect.net

A photo from Sahara Ray’s Instagram account with Tiger Mist co-founder Alana Pallister. Photo: Sahara Ray, Instagram

However, as we all know, everything is changing.

And the people running Australia’s big modelling agencies say that today the phone call from advertisers is likely to sound more like this: “Oh hi, who has the most followers on Instagram? OK, we want them.”

Instagram was born in 2010, the brainchild of computer programmers Kevin Systrom and Mike Krieger as a photo-sharing website and smartphone app.

In early 2012, Facebook purchased Instagram for about $US1 ($1.27 billion) billion.

It claims to have 300 million active users today, predominantly young urban women under 35 years.

It is now worth about $US35 billion, says Citigroup, because of how much revenue could be earned if it started advertising to all those users.

However, the fact that it is still free for everyone to post and share the snappy little square images makes it a highly effective way to sell products.

Advertisers can reach millions of people for a few hundred or few thousand dollars to post. And unlike radio, television or print, there are no annoying regulations.

Radio broadcaster Alan Jones might have to declare his sponsored messages, Instagrammers don’t.

Stephanie Smith posts a photo of herself at a photo shoot for Exs and Ohs lingerie
Stephanie Smith posts a photo of herself at a photo shoot for Exs and Ohs lingerie Photo: Instagram

Matthew Anderson, manager and director of Chadwick Models, says his firm started paying attention to Instagram about two years ago.

He finds himself inundated with requests for models not simply on the basis of their height or their hair colour, or even their previous work, but according to their popularity on Instagram.

Take 21-year-old Steph Smith, known as @stephclairesmith to her 622,000 followers.

“I get probably up to 15 requests a day exclusively because of her Instagram profile,” Mr Anderson says. “The impact on the requests for her has been substantial. We didn’t take her on because of that. Two to three years ago, Instagram was new. We didn’t know about it.

“More people see her posts than read the Herald Sun and Daily Telegraph combined.”

Well, not quite. The latest circulation figures show about 2.4 million people read those papers every weekday. However, a lot of them aren’t young and female. Finding a model with 622,000 ready-made devotees amplifies the advertising dollars.

Smith maintains there is no magic formula to attracting followers.

She posted pictures, they were reposted by “fitness inspiration-type pages” and her fan base grew.

“I was lucky enough to have great regular clients before Instagram, but it’s definitely helped with getting my name out there internationally,” she says.

She is careful to only endorse products she actually likes and warns other models to be selective or risk cheapening their reputation. She posts one or two pictures daily and garners about 15,000 likes for each photo.

One of her commercial deals includes a free car on loan from a dealership in Doncaster. In exchange, she posts pictures of herself in front of the white Range Rover Evoque.

The marketing manager at Lance Dixon, Danielle Doupe, says a lot of women between the ages of 16 and 35 follow Smith and her posts influence their choices.

When one of Smith’s car photos got 19,000 likes, the dealership picked up 80 new followers.

It is a similar story at other agencies.

The Melbourne manager at Vivien’s Model Management, Sarah Bisogni​, reveals that social media numbers are creeping into selection criteria.

“It’s essentially a numbers game; the more followers they have, the more followers they reach, which is incredibly enticing for clients and can be just as lucrative for the model,” Ms Bisogni says.

And advertisers like it when models post pictures of the fashion shoot, often requesting it as part of the contract.

Vivien’s model Brooke Hogan, 23, says her 283,000 followers come from shots reposted by fitness and fashion accounts.

She was also a contestant on Australia’s Next Top Model.

Instagram didn’t exist when she started modelling and she had no idea it was increasing her value until she started getting work inquiries through it.

“I like to update my followers on a daily basis on what I am doing, who I am shooting for etc, so when I am at a job I am always taking pictures to upload ‘selfies’ or asking someone on the team to take a photo of me or with me.”

Consider for a moment that Myer’s Instagram account has 112,000 followers and David Jones’ account has 133,000. And that superstar model Megan Gale has 242,000 followers and Jessica Hart 198,000.  It shows how powerful these younger women can be.

The founder and director of online clothing retailer Tiger Mist, Stevie Pallister, books models based on followers and the aesthetics of their Instagram account.

This is what attracted the retailer to US-based model Sahara Ray, who has significantly increased Tiger Mist sales to the US over the past three years through regular posts to her 693,000 followers.

“We liked her because we had seen her on Instagram. She just had something a little big different about her photos [and] original content. Lots of girls comment about her outfits,” Ms Pallister says.

Tiger Mist primarily uses three models, including Smith, who collectively have nearly 2 million followers. It sees an instant boost in sales whenever one of these women posts pictures of its clothes, or is photographed on Tiger Mist’s own page.

Ms Pallister says the retailer has stopped using Facebook for online advertising because it has less impact and costs too much.

Chadwick Models keeps an updated list of of the number of followers for each models.

Yes, looks still matter, but a strong following can increase the workload of an “average” looking girl, Mr Anderson says.

Models with more than 100,000 followers can get about $1500 for a single post featuring an advertiser’s product.

“I would be reluctant to sign anybody based purely on their social media following. Because I think it is only a matter of time before that bubble bursts,” he says.

This is the first story by Lucy Battersby as our Trending reporter, a new round covering trends in society and technology for The Age. Lucy will be assisted by Alana Schetzer.


Henry Sapiecha

Pinterest Blogger captures stardom by pinning 5700 images on site.

Christine Martinez spent the past week frolicking on the Caribbean island of St Barts after becoming a star by sharing her sense of style at Pinterest.com.

Pinterest has become the web’s hottest young website, particularly among women, by giving people virtual bulletin boards that they decorate with pictures showcasing interests in anything from food to sports, fashion or travel.

“Gawd I love Pinterest,” fashion blogger Martinez said in a Twitter message fired off between flights on Friday as she made her way back to her home in the Californian city of Oakland

Nearly a million people have signed up to follow Martinez at Pinterest where people “pin” pictures they have taken or, in most cases, plucked from elsewhere on the internet.

“I have a penchant for pretty,” Martinez said in her Pinterest profile, which had a picture of her with her cherished dog ‘Miles.’

As of Saturday, she had 43 Pinterest boards with more than 5700 images reflecting her taste in jewellery, swimsuits, and more.

Pinterest is such an influential fashion venue that chic beachwear label Calypso St Barts took her to the French island territory for a week to “live pin” the label’s swimsuit photo shoot.

“Pinterest is the latest procrastination tool of the masses,” Avery Spofford of fashion website shefinds.com wrote in an online post citing Martinez’s adventure as evidence of Pinterest’s clout.

“Mostly, people just like to look at photos of puppies and cake and interior design,” Spofford continued. “Us, too!”

Pinterest was launched in early 2010 and has been growing at a dizzying rate in the past six months despite being invitation-only. The website reportedly has more than 13 million users.

Pinterest is driving more online traffic to retail websites than social networks LinkedIn, YouTube and Google+ combined, according to a January report from Shareaholic.

The first investor to back in the venture, Brian Cohen, is delighted with its results so far.

“Pinterest’s traffic charts aren’t hockey sticks – they’re rocket ships,” internet tracker RJ Metrics said in an analysis released last month.

“Pinterest is the hottest young site on the internet.”

Brands are leaping onto Pinterest, setting up pages to appeal to prime shopping demographics or forming collaborations such as the one between Martinez’s MilestoStyle.com blog and Calypso.

“The amount of free advertising a brand gets on Pinterest is ridiculous,” blogger Kerry Sauriol wrote at WomenInBizNetwork.com.

“Without even having their own Pinterest boards, clothing companies, furniture designers, tech companies, and on and on have their products pinned and adored,” she continued.

“Think of the marketing power of a brand that does have a board.”

Other websites have begun adding “pin it” buttons inviting visitors to decorate Pinterest pages with images using a single click, according to co-founder Ben Silbermann.

“The last few months have been a whirlwind here at Pinterest,” Silbermann said in a recent blog post. “It’s humbling, and exciting.”

The small Pinterest team works in box of an office in single-story building in downtown Palo Alto in Silicon Valley.

About a dozen engineers were working at rows of desks in an undecorated room when an AFP correspondent visited.

Pinterest said it was too swamped with attention from users and media for interviews.

Rampant pinning of images snagged from the internet has raised concerns about copyright violations at Pinterest.

The website follows procedures set out in US copyright law and has a form at the site for reporting violations, Silbermann explained. Each “pin” has a flag icon for marking pirated content.

“We care about respecting the rights of copyright holders,” Silbermann said.

“Copyright is a complicated and nuanced issue and we have knowledgeable people who are providing lots of guidance.”

Pinterest fans include Dave Morin, a longtime member of the Facebook team who left the leading social network to start Path.

Morin sees Pinterest as part of a trend for people in “the world’s biggest club” Facebook to form sub-groups based on interests or close relationships.

“Now that the world understands how to be social through the internet people want unique experiences in different contexts,” Morin said, noting that Path lets people intimately share with family and close friends.

“Pinterest has a space where you can talk about your deep interests,” he continued. “In my case, deep interests in ski gear or photography gear.”

Sourcd & published by Henry Sapiecha


A 16-year-old Australian girl who posted a video of herself singing with a guitar while describing her annoyances with Facebook has gone viral.

Madelaine Zammit of Adelaide, South Australia and her “Facebook song” were brought into the spotlight over the weekend after international blogs Mashable, The Daily What, Geekologie and Failblog posted about it.

According to Madelaine’s manager, Sam Helyard, also 16 and a close friend, she was “hysterical with excitement” when told of how her song began to go viral. “She couldn’t believe it.”

Shot into YouTube stardom ... Madelaine Zammit.Shot into YouTube stardom … Madelaine Zammit.

The song was written by Madelaine about 3 months ago, Sam said, and was only posted to YouTube at the beginning of this month. “I told her to record a song and put it on YouTube … it’s just gone from there.”

The video describes of common Facebook experiences many adolescents go through. As of this morning it had been viewed 150,781 times and had 3076 “likes”. By 12 pm it reached 156,462 views and had 3246 likes.

Further, Madelaine’s Facebook fan page “Madelaine Zammit Music” – created by Sam only a week ago – has attracted more than 6000 fans and thousands of supportive comments.

Madelaine Zammit.Madelaine Zammit. Photo: Facebook/Madelaine Zammit Music

“I [want to] give you a hug,” one of the comments on her Facebook page said. “It’s a hilarious song. [I am going to] go and make everyone I know watch and listen. Will you pretty please make it availible (sic) on iTunes?”

In one Facebook experience Madelaine describes of “another 40-year-old man” attempting to add her as a “friend” on the social networking site. In another she describes how a number of male youths post pictures of their cars instead of images of themselves and how young girls wanting attention were “posting photos of them[selves] wearing nothing but their extensions”.

Sam said Madelaine “always had a passion for singing” and that one day when they were “bludging” at school she picked up her guitar and began playing the Facebook song to him. Sam, a member of the Vows Of A Massacre band, said the song was “all related to what [Madelaine] thinks of Facebook”.

Madelaine Zammit.Madelaine Zammit. Photo: Twitter/maddyzam3

“She just writes what she feels,” he said. “When she’s bored she just writes music.”

He said Madelaine had five other songs and that she planned to finish school before becoming more involved with music.

On her Twitter, Madelaine said she hadn’t done any “proper [music] gigs yet” but hoped to do one soon.

Madelaine’s song isn’t the first time a video about Facebook has gone viral. YouTube user Lynnea Malley did a parody earlier this year describing how Facebook had given her the “ability to find the profiles of hot guys on campus whose names I don’t know”.

Sourced & published by Henry Sapiecha

Brocial Network back online

Mex Cooper

May 20, 2011

The creator of a sexist Facebook group that spread raunchy images of women without their knowledge has allegedly resurfaced and appears to be selling a line of T-shirts.

The original group’s site, “The Brocial Network”, was removed by Facebook because it violated the use of real names after it is believed to have been set up using fake identities.

The group came under fire for spreading photos of scantily clad women copied from the Facebook photo albums of friends and family.

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At least some of the women had no idea their photos were being circulated and felt violated by the group’s actions.

A person, who has dubbed himself “King Brocial”, has quickly established a new Facebook page and claims to be the leader of the original group.

More than 500 people are listed as liking the new site.

A negative comment posted from a woman on the new site’s wall vanished within minutes this afternoon, leaving only male comments mostly praising a return of the “king”.

The “king” requests the men contact him via email and to buy a $5 wristband with the words “I’m a Bro” on it.

It is not clear what happens once the men email the site’s creator. An email from The Age went unanswered.

To one person who posted: “King, whats the DL? im still unsure of what happened to the original network”.

‘King Brocial’ responds: “It was removed my bro … have no fear though. Email me and your mind will be blown once again.”

T-shirts are also being sold at another Brocial-related Facebook group page for $20.

The original group had attracted 8000 members — including three AFL footballers who claimed they were unwittingly added — before being shut down.

One post on the new site complains that previous members had invited “snitches and feminists”, leading to the site’s demise.

It seems the group’s name has been copied from a short video spoof of the film Social Network called The Brocial Network by a group called Atomic Production.

Sourced & published by Henry Sapiecha